By Wiley

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Product Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Product CategoriesAmazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Business & Finance > Marketing Amazon > Books > Subjects > Business & Investing > Accounting Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Marketing Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Advertising PriceZombie > Books * PriceZombie is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
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