Advertising and Promotion: An Integrated Marketing Communications Approach

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	New		3rd Party New		3rd Party Used
Latest	$8.39	Last Seen	~~$25.27~~	Latest	$2.39
Highest	$80.00 Dec 26, '15	Highest	$54.08 Jan 23, '15	Highest	$68.88 Jan 21, '15
Lowest	$8.39 18 hrs ago	Lowest	$0.75 Sep 6, '14	Lowest	$0.01 Jun 15, '15
Average	$61.24	Average	$31.14	Average	$4.34
Added	Nov 8, 2013	Added	Nov 8, 2013	Added	Nov 8, 2013

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Amazon Best Sellers Rank

30 day average: 1,472,874 | 90 day average: 1,327,743

Product Description

This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of advertising. The Second Edition provides a stronger focus on integrated marketing communications and the promotional mix, more coverage of e-marketing and social media, and a focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating introduction to the rapidly evolving advertising environment.

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Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Business & Finance > Marketing

Amazon > Books > Subjects > Education & Reference

Amazon > Books > Subjects > Business & Investing > Accounting

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Marketing

Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Advertising

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