Breaking Up America: Advertisers and the New Media World

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3rd Party Used from	$0.01

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	New		3rd Party New		3rd Party Used
Latest	$34.00	Latest	$6.42	Latest	$0.01
Highest	$34.00 Jun 29, '15	Highest	$7.50 Oct 28, '15	Highest	$0.01 Apr 26, '15
Lowest	$28.23 Aug 15, '14	Lowest	$0.25 Apr 26, '15	Lowest	$0.01 Apr 26, '15
Average	$33.63	Average	$4.63	Average	$0.01
Added	May 3, 2013	Added	May 3, 2013	Added	May 3, 2013

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Amazon Best Sellers Rank

30 day average: 3,149,388 | 90 day average: 3,132,537

Product Description

Combining shrewd analysis of contemporary practices with a historical perspective, traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.

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Amazon > Books > Specialty Boutique > New, Used & Rental Textbooks > Communication & Journalism > Media Studies

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Amazon > Books > Subjects > Business & Investing > Marketing & Sales > Advertising

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