Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich

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	New		3rd Party New		3rd Party Used
Latest	$20.09	Last Seen	~~$23.97~~	Latest	$13.84
Highest	$29.99 Feb 19, '16	Highest	$25.72 Sep 12, '15	Highest	$24.89 Apr 7, '15
Lowest	$20.09 Mar 17, '16	Lowest	$21.04 Jul 24, '15	Lowest	$12.53 Jan 26, '15
Average	$24.52	Average	$22.57	Average	$20.39
Added	Jan 19, 2014	Added	Jan 19, 2014	Added	Jan 19, 2014

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30 day average: 2,127,201 | 90 day average: 1,685,527

Product Description

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.

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Amazon > Books > Subjects > History > Europe > Germany

Amazon > Books > Subjects > Business & Investing > Economics > Economic History

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