For the first time ever, L Or al Paris introduces an ultra intense eye shadow that lasts from day until dawna full 24 hours. Intense, maximized color 1 Luxurious powder-cream texture 4 24-hour long-lasting hold 3 Waterproof, crease resistant, fade resistant This revolutionary formula fuses the ease of a powder with the velvety caress of a cream to create a unique hybrid that glides on effortlessly. And with its unique technology, your eyes are enhanced with pure, magnified pigment. Make a lasting impression without batting an eye. Introducing 6 gorgeous, new shades: Gilded Envy, Always Pearly Pink, Silver Sky, Purple Priority, Burst into Bloom and Timeless Blue Spark.